At CAIA QUEENS, you’ll find interviews with, and reports on, interesting women that inspire us!


Karolina Griciute comes from the town of Ålesund in Norway. She has a natural talent for, and is self-taught in the art of makeup application. Karolina has 590K followers on Instagram and 200K subscribers on Youtube, making her one of the Nordic Region’s biggest influencers in beauty.

Karolina is extremely gifted and each day, her looks inspire thousands of makeup-lovers. She can create everything from the most natural looks to dramatic, advanced creations, step-by-step, guiding her followers through the beauty-world jungle. We love browsing through Karolina’s Instagram feed and being swept away by her amazing, informational videos on YouTube.

She’s such and inspiration and role model! That’s why we’re incredibly proud and happy to present our next CAIA Queen – Karolina Griciute!


Hi Karolina! Could you tell us a bit about you and your interest in beauty?

Hi back! I’m 23 years old and I live in Ålesund, Norway with my partner Aleksander and our adorable little dog, Bailly. I’d be lying if I said that I always loved and played around with makeup as a child. I actually started using makeup myself not all that long ago. My passion for makeup happened suddenly, a few years ago. That’s when I realized the world of possibilities with makeup and what a creative outlet it really can be.

What is the source of inspiration for all your looks and videos?

I take much of my inspiration from nature, actually. I’m fascinated by all the colours and flowers I see in nature. I also get a lot of inspiration from the movies I watch!

You have the privilege of working with your greatest passion. What do you like most about your work?

Wow, where to start? There’s so much about it that I love! Best of all is simply being able to work with something I love. The creative aspects are also very important. I get so much satisfaction from seeing my thoughts and ideas come alive.

What are you working on at the moment? Have you got any exciting news to share with all the CAIAs out there?

I’ve already started planning for Halloween and this year, I’m really going to challenge myself! Halloween is the day of the year for going absolutely bonkers with makeup. It’s all about costumes and makeup, which is so much fun!

What are your 3 best makeup tips?

Tip #1! You should never waste time caring about what other people think. Apply your makeup like YOU want to! Bright red lips and smoky eyes every day of the week? Absolutely! Just go for it! Or, just a brush of mascara and touch of lip gloss? That’s fine too! There are no hard-and-fast rules, which I love.

I also love adding serum to foundation creams. Suddenly, you’ve created a gorgeous foundation that’s also very nurturing for your skin. 

I also enjoy applying rouge to both the cheek bones and as eyeshadow highlighting. It adds a sense of harmony to the overall look that’s quite sweet and innocent.

What are the 3 products you can’t live without?

Tinted day cream, bronzer and eyebrow gel! For everyday, I love a natural look. So these are the 3 products I find essential for every occasion. Bronzer gives a “sun-kissed” glow even on the gloomiest days of winter.

In 2016, you made a video called “Am I pretty now?”,which got a lot of attention in the media. It was even talked about on “Daily News” – could you tell us a little about it?

It was a very spontaneous project - something I put together in about 30 minutes. At the time, fillers and plastic surgery were all the rage. I noticed that many young women were striving to attain the same look as celebrities and bloggers who were investing enormous amounts of money in their appearance. It all made me feel so sad.

That was the mood I was in when I made the video. I wanted to draw attention to the absurdity of it all. I wanted to reach out to every young woman who was feeling self-doubt and tell them that they weren’t alone.

At the time when I posted the video, I had around 10,000 followers. Now I have more than 100,000. Never in my wildest dreams would I have believed that I could strike a chord in so many who were feeling the pressure and stress of needing to look perfect.

Do you have any tips on how to nurture your inner beauty?

Yes, I do. It’s a message we’ve all heard before, but it really is true: treat others as you’d like to be treated yourself.

Karolina used Bibbz Signature Eye Palette and applied Mykonos as a foundation colour over the entire eyelid. Then, for contrast and depth, she applied Santa Teresa and Tokyo to the crease of the eye. St. Barth was applied to the middle of the eyelid. Then, Karolina added a touch of Marrakech and Paris at the wing of the eye. As a final touch, Ibiza was used just below the eyebrow and at the inner corner of the eye. The lip colour that Karoline chose was My Darling. Ultimate Brush kit was used to apply all of the eyeshadow colours.

Of CAIA’s four
Liquid Lipsticks, which are your favourites?

My favourites are My Darling and Unique Angel. These are totally my kind of colours and they’re perfect for every look and occasion!

Which eyeshadow colours did you use in your favourite look with Bibbz Signature Eye Palette?

I’m totally in love with St. Barth! It’s such a gorgeous colour with an incredibly rich pigmentation.

Which colours of the palette would you use to create a great everyday look? Which would you use for the ultimate party look?

For everyday, I would apply Stockholm as the base colour. Then, for extra glow, I’d add London as a finishing touch. 

For the ultimate party look, of course I’d use my favourite, St. Barth with a touch Marrakech to add extra depth and drama to the look.

In summary, is there anything more you’d like say to all the CAIAs out there?

Just be yourself. Do what you want and what your heart tells you. Life is too short, so it’s better to regret an action or choice than never daring to follow your heart and doing what feels right.

Thanks so much for taking the time to chat with us, Karolina! We think you’re an amazing role model and everyone here at CAIA Cosmetics wishes you the best of luck for the future.



Kenza Zouiten Subosic is one of the biggest influencers in northern Europe. She has a super popular blog at and nearly 2 million followers on Instagram.  But it doesn’t stop there! Kenza is also one of the founders and owners of the digital fashion house (, which has proven to be a huge hit in recent years. 

And, a few weeks ago, Kenza took some brave new steps to share some more personal information with her followers. She told about the struggles she’s encountered in trying to become pregnant and the joy that she and her husband, Aleks, now feel as she enters into the next stage of pregnancy. 

Kenza inspires us every week and she truly has a heart of gold. So, we’re thrilled to get the chance for a chat with her and are very proud to feature her as our CAIA Queen! 


Congratulations on your pregnancy, Kenza! How are you feeling?  

Thanks! I feel fantastic! I’ve never been happier in all my life.

We know that you’ve struggled very hard to become pregnant and have had to go through a rough time with IVF treatments. It’s such wonderful news to learn that you were able to become pregnant naturally after all you’ve been through! When were you finally able to relax and move past the stress of it all? 

Well, I wouldn’t exactly say that I’m quite there yet. I expect that the feeling will hit me fully once I’m actually holding my baby in my arms. But certainly, once we passed week 13 and everything with the pregnancy was progressing normally, I started to believe in it and become hopeful that this time, it would succeed. With each day that passes, it becomes more and more real. I can feel the baby’s movements now too...the little life that is growing inside of me! 

What will be the first thing you’ll buy for the baby? 

We’ve only purchased a couple of little onesies at this point, but soon we’ll start looking for a baby carriage. That will be fun!

What do you think will be the biggest change in yours and Aleks’ life? 

I expect that it will be priorities. The baby’s needs will obviously come first now.  Once our child is born, life will revolve around that. Our needs will be secondary and taking care of a baby is certainly a huge responsibility. The next biggest change will be becoming a family. My own little family. Wow. 

What kind of mother do you think you will be? 

I think I’ll be a fun mom. I know that I will be very loving and perhaps also a little overprotective, ha ha. My most important task and priority will be always making sure that my child feels secure and loved. 

You work as an influencer and you run the fashion company, Ivyrevel. What’s it like working with fashion and inspiration as your body changes during pregnancy?  

It’s quite hard, actually! And, it’s been particularly challenging during winter and with the continued cold weather. It’s pretty much been just maternity leggings and ugg boots, 24/7! So, I’m looking forward to warm spring days and the chance to wear snug ribbed dresses and other pretty clothing to show off my tummy. 

Do you have any plans for launching maternity or baby clothes? 

No, unfortunately not. It’s difficult in that there are long lead times for manufacturing clothing. But you should never say never!

Have you got the “pregnancy glow” that everyone talks about? 

Hmmm. I’m not really sure. But, during the first 6 weeks or so of vomiting, there wasn’t much glow going on! People have commented though, that I’m glowing. I think it’s just the radiance of joy and happiness I feel.

What is your make-up routine for everyday vs. parties? Do you put much time and effort into make-up and beauty? 

For everyday, I typically don’t wear makeup. I just focus on moisturizer and glow. But for parties, I love bronzers, sun-kissed cheeks and long lashes. I do invest considerable time in beauty. I love getting a spray tan in winter. I also always keep my hands and feet manicured with gel nail polish. Oils and moisturizer are also a necessity for me. I can’t stand having dry skin!

How do you nurture your inner beauty? Do you practice yoga & meditation or drink green smoothies? 

I try to always eat nutritious food, packed with vitamins. I also drink a lot of water and exercise regularly. Well, perhaps not as much now during pregnancy. But otherwise, exercise has always been a priority. I have also practiced meditation regularly in the past, but it’s not been part of my daily routine lately.

Do you have any “beauty hacks” you’d like to share? 

Add a bit of facial oil to your day can also experiment with a bit of liquid highlighter in the mix, too! The result: glow deluxe!

What make-up items do you always carry with you?

Just a lip balm, actually. It’s particularly important during winter, when it’s so incredibly dry and easy for lips to become chapped. I apply lip balm frequently. 

Thanks for taking the time to chat with us and best of luck with the rest of your pregnancy!



At CAIA QUEENS, you’ll find interviews with, and reports on, interesting women that inspire us! The first is with CAIA’s amazing founder and Creative Director, Bianca Ingrosso.
Bianca, tell us about your brand, CAIA Cosmetics!

– I’d love to! CAIA isn’t just a makeup brand. It’s a female role model which, in many ways has served as my guiding star. Every time I’m facing a decision, I ask myself, “What CAIA would do if she were in my shoes?” I think about that in many types of situations, ranging from important business decisions to the flavour she’d select for her milkshake on an ordinary Thursday afternoon! I’ve become totally obsessed with CAIA! She’s become my alter ego.

Is CAIA real? Does she actually exist?

– Ha ha! I wish! But if she did, I’d certainly want to meet her! She’s the kind of girl I’d want to party with all night long, or just hang out with, chilling at home. No matter what, you always have fun in her company. We would workout, laugh our heads off, and cry our eyes out together! She’s the kind of girl who inspires other girls. She’s generous, spontaneous and edgy. She’s also kind and inviting. Even if you didn’t see each other for several years, it would feel like yesterday the next time you met. She’s incredibly smart and also utterly crazy! Totally inspiring. That’s CAIA!

Ever since you were a little girl, you’ve hung out backstage at theatres and concerts across Sweden with your mother and you’ve had a passion for makeup since then. How has that inspired you?

–  I loved to sit and play with my mother’s makeup artist’s products. As a little girl, it was incredibly exciting seeing how ordinary people were transformed into princesses, trees or even Pippi Longstocking using makeup and brushes. I helped with everything from washing the brushes to curling wigs. I could also spend hours just cleaning and organizing the makeup stations. I started helping my mother with her hair and makeup when I was like 8 years old, because she was ALWAYS running late, ha ha!

I also started using makeup myself when I was quite young. Now, just like then, I can still spend hours in front of my makeup mirror testing new products and looks. I love it! I also get inspiration from some of my favourite YouTubers, like Nikki Tutorilas, Jaclyn Hill, Jeffery Star and Desi Perkins.

What is it about makeup that you like so much?

– You know, not many people really understand just how obsessed I am with makeup. It is unquestionably my biggest passion in life and getting to create my own makeup brand, my way, has always been my biggest dream. It’s not just the creative part that I love. I’m also fascinated by the products’ functions, the mystery surrounding different brands and the design of products. It’s a never-ending world of possibilities!

Where do you get your inspiration from?

– I’ve always found strong, independent women to be incredibly inspiring. I’ve also been lucky to grow up surrounded by strong women. They cover a wide spectrum too: makeup artists, dancers, choreographers, producers, my mother’s friends, in-laws, my brothers’ girlfriends and their girlfriends have all been a part of my life. Of course, my own girlfriends also inspire me. My friends have always been by my side for all the ups and downs. But my greatest role model and biggest source of inspiration is my own mother. She’s always been there for me, no matter what, giving me her love unconditionally. My mother is amazing!
So CAIA is a product of everyone and everything that has inspired me in my life!

Even though you and CAIA are closely intertwined, there are others behind the brand. You have three partners who are also owners of Beauty Icons AB, the company behind this new makeup brand. Could you tell us a bit about them?

– I’ve had great luck in teaming up with my amazing partners, Jesper and Mikael. They’ve worked with production and brand creation in the beauty industry for more than 15 years. My manager, Vanessa Lindbland is also a part-owner.

What is your role at CAIA? What does it involve?

– I’m the Creative Director and we work with world-leading manufacturers of colour cosmetics. The factories where CAIA products are made also manufacture some of the most exclusive makeup brands sold today in top department stores around the world. I make decisions about everything from which new products we will create to the design they will have. Quite simply, I’m the boss!

What is it that makes CAIA so amazing?

– CAIA represents outstanding quality. We never cut corners on anything! My partners and I are totally committed to delivering amazing products and experiences to our customers. I promise that when you purchase products from CAIA, you’ll get more than just the best the market has to offer. You even get a piece of our hearts and souls!

Thanks for chatting with us, Bianca!


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