BACKGROUND

CAIA is a Stockholm-based D2C beauty company that was founded in 2018 by one of the Nordics most prolific influencers Bianca Ingrosso, Vanessa Lindblad and industry veterans Jesper Matsch and Mikael Snabb. The founders saw a void in the market for top-quality products with uncompromized results at accessible prices. 

Bianca has been the main character in various reality shows and her social media accounts now boast over a million people, who follow her lifestyle and straight-up ‘no-filter’ personality. She has always had a passion for make-up and spent various hours of her childhood in a TV or theatre make-up studio somewhere in Sweden. She has probably been to nearly every studio in the country, helping the make-up artists or cleaning the room at the end of a show. The first time she experienced makeup for herself, she never looked back. Bianca was inspired to create Caia Cosmetics after years of experimenting with the best-of-the-best in beauty.








PRODUCT PHILOSOPHY


We believe beauty products should be of top quality at accessible prices. The products should be easy for everyone to use and suit most skin types and skin tones. We offer top quality formulations based on carefully selected ingredients. We also have a long list of ingredients we avoid. All products are produced by the biggest well renowned factories in France, Italy and Korea. Our skincare has been developed together with toxicologists, dermatologists and biologists.  

We always strive to offer the best of the best in beauty. When you enter our universe you don’t only get top quality beauty products - you also receive a piece of our heart and souls.

 






ABOUT CAIA MAKEUP

CAIA Makeup is a complete range of state of the art products that create the perfect look for various skin tones. The assortment has been developed together with makeup artists and covers everything from primers to glow products. All products are easy to use and come in luxurious, recyclable packaging. Our prisma technology that can be found in our shimmering bronzers, highlighters and blushes give a luxurious silky smooth result and natural glow.




ABOUT CAIA SKIN 

CAIA Skin is dermatologically tested and developed together with dermatologists, toxicologists and biologists to ensure that all formulas and ingredients are safe and effective. Every multitasking product is easy to use and packed with benefits to deliver optimal results. The products complement CAIA makeup and are specifically developed for the most common skin types:  

  • Normal Skin 
  • Oily / Combination skin 
  • Sensitive / Dry skin - Fragrance free & Allergy tested 


All products are vegan and manufactured in France with high quality ingredients presented in luxury recyclable packaging.

BACKGROUND

CAIA is a Stockholm-based D2C beauty company that was founded in 2018 by one of the Nordics most prolific influencers Bianca Ingrosso, Vanessa Lindblad and industry veterans Jesper Matsch and Mikael Snabb. The founders saw a void in the market for top-quality products with uncompromized results at accessible prices. 

Bianca has been the main character in various reality shows and her social media accounts now boast over a million people, who follow her lifestyle and straight-up ‘no-filter’ personality. She has always had a passion for make-up and spent various hours of her childhood in a TV or theatre make-up studio somewhere in Sweden. She has probably been to nearly every studio in the country, helping the make-up artists or cleaning the room at the end of a show. The first time she experienced makeup for herself, she never looked back. Bianca was inspired to create Caia Cosmetics after years of experimenting with the best-of-the-best in beauty.


PRODUCT PHILOSOPHY

We believe beauty products should be of top quality at accessible prices. The products should be easy for everyone to use and suit most skin types and skin tones. We offer top quality formulations based on carefully selected ingredients. We also have a long list of ingredients we avoid. All products are produced by the biggest well renowned factories in France, Italy and Korea. Our skincare has been developed together with toxicologists, dermatologists and biologists.  

We always strive to offer the best of the best in beauty. When you enter our universe you don’t only get top quality beauty products - you also receive a piece of our heart and souls.




ABOUT CAIA MAKEUP

CAIA Makeup is a complete range of state of the art products that create the perfect look for various skin tones. The assortment has been developed together with makeup artists and covers everything from primers to glow products. All products are easy to use and come in luxurious, recyclable packaging. Our prisma technology that can be found in our shimmering bronzers, highlighters and blushes give a luxurious silky smooth result and natural glow.


ABOUT CAIA SKIN 

CAIA Skin is dermatologically tested and developed together with dermatologists, toxicologists and biologists to ensure that all formulas and ingredients are safe and effective. Every multitasking product is easy to use and packed with benefits to deliver optimal results. The products complement CAIA makeup and are specifically developed for the most common skin types:  

  • Normal Skin 
  • Oily / Combination skin 
  • Sensitive / Dry skin - Fragrance free & Allergy tested 

All products are vegan and manufactured in France with high quality ingredients presented in luxury recyclable packaging.

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