PRESS

• Announcement Sep 3, 2026:

  PRESS RELEASE — GOTHENBURG, 2 SEPTEMBER 2026

  CAIA OPENS ITS FIRST STORE IN GOTHENBURG

  Letting the local CAIA community break the news

  CAIA's “Breaking News” newsstand at Kungsportsplatsen, Gothenburg.

  CAIA is opening its first store in Gothenburg. The 166 sqm store at Södra Larmgatan 11, in Kvarteret Victoria between Kungsportsplatsen and Vallgatan, will be CAIA's second standalone store in Sweden and opens this fall. The exact opening date will be announced later this fall.

  Visitors will find CAIA's full assortment, new launches, guidance from trained beauty experts, and bookable personalized Beauty Sessions with tailored tips and product recommendations. With thoughtful design and a focus on service, inspiration and discovery, the store is built to give customers a personal and immersive CAIA experience.

  “Gothenburg is a natural next step for us. We already have a strong presence at NK in the city, and the demand for a store of our own has been clear from our community for a long time. Kvarteret Victoria gives us the right location and the right setting for what we want to create — the complete assortment, new launches and that universe we can only offer in our own stores. This is an important step in our continued retail expansion,”
    — Johanna Hamrén, CEO of CAIA

  Rendering of the new CAIA store at Södra Larmgatan 11.

  The community in the city found out first

  Rather than announcing the store in its own channels, CAIA let their community in Gothenburg break the news. On the morning of September 2, CAIA set up a newsstand at Kungsportsplatsen and handed out iced coffee cans carrying the message:

  “Thirsty for more CAIA, GBG? Opening at Södra Larmgatan 11 this fall.”

  Passers-by shared the message across social media through the morning, and the news reached the city before it went live in CAIA's own channels.

  “Our community has always played an important role in how CAIA grows, so we wanted this announcement to start with the people who will actually experience the store. For us, it's about finding ways to bring the brand closer to our existing and new customers, both online and in real life,”
    — Camilla Bastin, CMO of CAIA

  Key facts

  Södra Larmgatan 11, Gothenburg, Kvarteret Victoria, between Kungsportsplatsen and Vallgatan

  166 sqm

  Fall 2026. Exact date will be announced later this fall.

  CAIA's first store in Gothenburg, second standalone store in Sweden

  Full assortment, new launches, trained beauty experts, bookable personalized Beauty Sessions

  About CAIA Cosmetics

  Founded in Stockholm in 2018, CAIA Cosmetics is a global beauty brand rooted in Scandinavian simplicity and driven by a fearless entrepreneurial spirit. Each product is crafted with intention, designed for ease, purpose, and an effortless glow. CAIA exists to elevate you, making beauty of the highest quality accessible to all.

  Media contact

  Renée Söder, Head of Partnership & PR at CAIA Cosmetics

  [email protected]

• Announcement May 31, 2026:

  CAIA COSMETICS ANNOUNCES OPENING OF COPENHAGEN STORE

  CAIA Cosmetics continues its global retail expansion with the opening of its first store in Copenhagen, Denmark. Located at Købmagergade 32 in the heart of the city, the two-floor store space will bring the CAIA universe to life through an immersive retail experience and a full assortment across all product categories.

  A Natural Home for the CAIA Universe

  “Finding the right location in Copenhagen was incredibly important to us. We wanted a space that truly reflects the character of the city — something authentic, inspiring, and unmistakably Copenhagen. Købmagergade felt like the perfect match for CAIA’s universe and the experience we want to create for our community.

  This store will become a Copenhagen version of our flagship concept — a space where our Danish customers can connect with the brand in a more personal and immersive way, while also strengthening our connection to the southern parts of Sweden. Copenhagen feels like a natural meeting point for the entire region.

  Another unique aspect of this opportunity was the possibility to take over an entire building and make it fully our own, including reimagining the facade. That level of creative freedom is very rare, and it allows us to create a destination that truly embodies the CAIA brand experience,” says Emelie Sundesten, Creative Director at CAIA Cosmetics.

  Opening day will take place on August 4th at 10:00 AM. To celebrate the opening, visitors can expect exclusive community activations throughout the day, as well as a special gift with purchase available for customers while supplies last. Further details will be shared closer to the opening date.

  Address
  Købmagergade 32
  1150 Copenhagen K
  Denmark

  Opening Hours
  Monday–Friday: 10:00–19:00
  Saturday: 10:00–18:00
  Sunday: 11:00–17:00

  The store spans 230 square meters across two floors and marks another milestone in CAIA’s continued international growth and physical retail expansion.

  Media Inquiries

  For media inquiries, please contact Head of Partnerships & PR [email protected]
  For more information about CAIA Cosmetics, please visit caiacosmetics.com.
  
  

• Announcement May 13, 2026:

  CAIA COSMETICS OPENS RETAIL IN BERGEN, NORWAY

  CAIA Cosmetics continues its retail expansion in Norway with the opening of a permanent 27-square-meter shop-in-shop at SUNDT in Bergen.

  Opening on May 29 at 10:00 AM, the new space marks another milestone in CAIA’s retail journey and further strengthens the brand’s presence in the Norwegian market. Located within Bergen’s premium department store SUNDT, operated by Fredrik & Louisa, the shop-in-shop offers an immersive destination for beauty lovers to discover the full CAIA universe.

  CAIA’s shop-in-shop is designed to be more than a retail space — serving as a beauty destination where customers can explore the CAIA universe in person and experience the brand through inspiration, discovery, and expertise.

  CAIA Shop-in-Shop Showcases Full Beauty Assortment

  The store will feature a curated assortment across Makeup, Skincare, Haircare, Bodycare, Fragrances and Accessories, including bestselling products, customer favorites, and selected new launches. Designed with CAIA’s signature focus on quality, performance, and effortless application, the assortment brings together every part of the brand’s beauty universe under one roof.

  A Growing Norwegian Community

  With the opening in Bergen, CAIA Cosmetics continues to strengthen its retail presence across Scandinavia. The new shop-in-shop reflects the brand’s ambition to create physical beauty destinations that bring the CAIA community closer to the brand through experience, inspiration, and personal connection.

• Announcement Mar 19, 2025:

  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  WELCOME TO HOUSE OF GLOW
  
  

  Stockholm, March 19, 2025 – CAIA Cosmetics is excited to announce the grand opening of their first flagship store, located at the iconic Biblioteksgatan 5 in Stockholm. Opening on April 24th at 10 AM, the space embodies CAIA’s vision of beauty as an experience – welcoming customers into its first-ever House of Glow. This marks another milestone in CAIA’s journey, transforming its recognized direct-to-consumer success into an immersive, physical destination where beauty connects with experience.

  A Curated Destination for Connection and Confidence

  More than a retail store, it’s an experience designed to celebrate beauty and people while creating a sense of belonging – a space to glow. With a Scandinavian-inspired minimalist design and thoughtful details, the flagship offers a warm, inviting environment where visitors can explore CAIA’s beauty offerings, receive personalized consultations, and enjoy exclusive product experiences.

  The store features two distinct zones:

  The Beauty Area (Entry Floor):

  A dynamic space for both beauty lovers and quick shoppers. Featuring CAIA’s full product assortment, wireless payment options, and efficient service, it’s easy to grab bestsellers like the Dewy Drops Serum Foundation and go.

  The Glow Floor (Top Floor):

  A calm, elevated space for those wanting a deeper beauty experience. Visitors can book personalized Beauty Sessions, where makeup artists tailor techniques and recommendations to each guest. Sessions are by appointment and fully redeemable in products.

  Beauty Sessions options:

  • Glow Intro – 30-minute session for trying products or getting quick expert tips.

  • Glow Hour – 60-minute session for a full-face look, ideal for special occasions or in-depth guidance.

  The Glow Floor also includes an exclusive experience room showcasing rotating products and campaign highlights designed for discovery.

  A Message from CAIA Cosmetics “We’re beyond thrilled to open our first flagship store — a space where our community can truly experience CAIA in a new way, ” said Johanna Hamrén, CEO. “This store is a celebration of what we stand for: high-quality and accessible beauty, genuine connection, entertainment and expert guidance. We can’t wait to welcome ourcustomers to our common space, to connect and engage. This is the beginning of an exciting journey”.
  
  

  Join us for the grand opening celebration at 10 am on April 24th. Throughout the day, guests can enjoy exclusive activities and treats – all designed to bring the CAIA experience to life.
  
  
  About CAIA Cosmetics
  CAIA Cosmetics has built its reputation as an iconic beauty brand through its commitment to quality, innovation, and customer connection. After achieving remarkable success with its direct-to-consumer model and strategic partnerships with leading department stores like NK in 2023, CAIA is now redefining the retail experience. The flagship store brings together every element of the brand’s identity, from interior design and personalized service to curated product experiences, ensuring that every visit makes people glow.
  
  

  For more information about CAIA Cosmetics, please visit caiacosmetics.com
  For media inquiries about the store opening, please contact Hedda Nyström, Patriksson Communications: [email protected].

• Announcement Oct 31, 2024:
  
  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  
  CAIA Cosmetics announces the opening of its first flagship store at Biblioteksgatan 5, Stockholm, set to open in spring 2025.
  The new location will feature a 455-square-meter store space spread over two floors, offering exclusive, immersive in-store experiences
  with its range of beauty products— marking a key milestone in CAIA’s physical expansion