Foundation

From barely-there to full-on flawless — our foundations have you covered (literally). Sheer, medium, or full, each one is made to even things out while still letting your skin be skin.

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Products
Online exclusive
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
Kit 15 %
86 €
Best seller
BARE GLOW
Skin Tint
35 €
Online exclusive
BB-SET
BB-SET
BB-stick & Brush
Kit 15 %
44 €
Best seller
bb stick
Foundation Stick
29 €
Online exclusive
BLEND MY BASE
Foundation & Blender
Kit 13 %
41 €
Online exclusive
CREAMY BASE
CREAMY BASE
Kit 14 %
101 €
Online exclusive
Dewy drops Its Iconic concealer
Dewy drops Its Iconic concealer
Foundation & Concealer
Kit 15 %
53 €
Online exclusive
Danish Beauty Award 2024
DEWY & RADIANT
DEWY & RADIANT
Makeup Kit
Kit 14 %
73 €
Best seller
Danish Beauty Award 2024
DEWY DROPS
Serum Foundation
37 €
Online exclusive
DEWY GAZE
Dewy Drops & Perfect Blender
Kit 13 %
41 €
Best seller
Domed buffer foundation brush
Domed buffer foundation brush
Foundation & Cream Contour
Brush
23 €
Add to Bag
Best seller
Flat Buffer Foundation Brush
Flat Buffer Foundation Brush
Foundation
Brush
23 €
Add to Bag
Popular
FRONT ROW FOUNDATION
Foundation
37 €
Online exclusive
FRONT ROW SET
FRONT ROW SET
Foundation & Brush F13
Kit 15 %
51 €
Online exclusive
GOT IT COVERED
Kit 13 %
47 €
Online exclusive
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 15 %
53 €
Perfect blender
Perfect blender
Makeup Sponge
Tools
10 €
Add to Bag
Online exclusive
THAT EXTRA BASE
Makeup Kit
Kit 13 %
77 €
Online exclusive
THE AWARD WINNERS
Kit 15 15 %
89 €
Online exclusive
Danish Beauty Award 2025
THE DAILY DEW
THE DAILY DEW
Kit 17 %
77 €
Online exclusive
THE GLOW HEROES
Kit 15 15 %
112 €
Online exclusive
THE WELCOME KIT
Kit 20 20 %
146 €
Online exclusive
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 15 %
51 €

How do I know what undertone I have?
If you have blue/dark purple veins, you probably have a cool undertone. If your veins look more green, you have a warmer undertone. If the colour does not clearly lean in either direction, you probably have a neutral undertone. With a cool undertone, you should use a foundation with a pinker tint, while a yellower foundation suits a warm undertone. 

Tips!
Find a white piece of clothing and hold it up next to your face in daylight. If your skin looks pinkish, you have a cool undertone. With a warm undertone, your skin tone will look more yellow.

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