Our range includes various types of foundation to provide a base for your make-up. It’s Iconic is a liquid foundation, BB-stick has a creamy formula. Find your favourite here!
BB-stick is a natural foundation providing light to medium coverage. It builds up easily and becomes one with your skin for natural-looking results. The product has a light and creamy formula that makes it easy to apply evenly. The stick gives skin a natural radiance, and the size makes it easy to pop into your purse. The stick can be applied directly to the skin, or you can use a brush. We recommend Flat buffer foundation brush F14 or Domed buffer foundation brush F13. Start by applying a tiny amount, then build up if you need more, applying the product by buffing it in for really even results.
It’s Iconic Foundation has a soft formula that feels light on your skin and provides medium coverage that is easily built up. It contains SPF20, hyaluronic acid and vitamin C to moisturise and protect your skin. Apply with Perfect Blender or Domed buffer foundation brush F13. IT’S ICONIC is available in 19 different shades, and we recommend matching your foundation with IT’S ICONIC Concealer for best results.
IT’S ICONIC contains the following active ingredients:
- DAPHNE VITASENSE
Soothes and protects sensitive skin in cold weather, strengthens the skin’s protective barrier and reduces inflammation.
- HYALURONIC ACID
Attracts and binds with water, so it both retains and attracts moisture. Results in smoother and fuller skin; promotes cell renewal as well as the production of collagen and elastin. From the age of 25, the body’s own production of hyaluronic acid decreases, which means that we need outside sources of replenishment.
- VITAMIN C
An antioxidant that protects skin cells from damaging free radicals caused by UV exposure. Inhibits the production of melanin, helping to minimise pigmentation changes and brown spots. Evens out the skin tone and gives it radiance.
How do I know what undertone I have?
If you have blue/dark purple veins, you probably have a cool undertone. If your veins look more green, you have a warmer undertone. If the colour does not clearly lean in either direction, you probably have a neutral undertone. With a cool undertone, you should use a foundation with a pinker tint, while a yellower foundation suits a warm undertone.
Find a white piece of clothing and hold it up next to your face in daylight. If your skin looks pinkish, you have a cool undertone. With a warm undertone, your skin tone will look more yellow.
A flawless base!
Skincare that’s suitable for your skin type, along with primer and setting spray, is the key to a beautiful and even base. Our range includes three different setting sprays: one that moisturises, one for glow and one to make your make-up really last. All three can help your make-up blend together and give fantastic results. We also have primer for dry or oily skin, primer to make your skin glow and primer that evens out your make-up for lasting coverage. Finish off your base by setting your make-up using a setting powder. Our range includes a Loose Setting Powder, a pressed Finishing Powder and a Loose Under Eye Powder. Find your favourites for a flawless base here at CAIA Cosmetics.