Foundation

Our range includes various types of foundation to provide a base for your make-up. It’s Iconic is a liquid foundation, BB-stick has a creamy formula. Find your favourite here! 

Popular
FRONT ROW FOUNDATION
FRONT ROW FOUNDATION
Available in 19 shades
€33
Best seller
DEWY DROPS
DEWY DROPS
Serum Foundation
Available in 12 shades
€33
Best seller
BB-STICK
BB-STICK
Foundation Stick
Available in 12 shades
€29
Best seller
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
Available in 19 shades
€31
Gift With Purchase
DEWY KIT
DEWY KIT
That Dewy Look & Dewy Drops
€55
14 %
New In
DEWY GAZE
DEWY GAZE
Dewy Drops & Perfect Blender
€37
14 %
New In
BLEND MY BASE
Foundation & Blender
€37
12 %
New In
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
€45
21 %
BB-KIT
BB-KIT
BB-stick & Brush
€38
17 %
New In
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
€43
37 %
New In
FRONT ROW SET
Foundation & Brush F13
€33
21 %
Best seller
BB-SET
BB-SET
BB-stick & Brush
€38
18 %
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
€41
18 %
Best seller
IT'S ICONIC DUO
IT'S ICONIC DUO
Foundation & Concealer
€41
15 %
BLENDING BASE
BLENDING BASE
Foundation & Makeup Sponge
€35
16 %
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
€76
13 %
New In
THAT EXTRA BASE
Makeup Kit
€65
15 %
New In
DEW IT ICONIC
Foundation & Concealer
€44
Best seller
DOMED BUFFER FOUNDATION BRUSH 13
DOMED BUFFER FOUNDATION BRUSH 13
Foundation & Cream Contour
€19
Add to Bag
Best seller
PERFECT BLENDER
PERFECT BLENDER
Makeup Sponge
€10
Add to Bag
Best seller
FLAT BUFFER FOUNDATION BRUSH 14
FLAT BUFFER FOUNDATION BRUSH 14
€19
Add to Bag
20 %
BASE PERFECTION
BASE PERFECTION
Makeup Kit
€63

BB-STICK
BB-stick is a natural foundation providing light to medium coverage. It builds up easily and becomes one with your skin for natural-looking results. The product has a light and creamy formula that makes it easy to apply evenly. The stick gives skin a natural radiance, and the size makes it easy to pop into your purse. The stick can be applied directly to the skin, or you can use a brush. We recommend Flat buffer foundation brush F14 or Domed buffer foundation brush F13. Start by applying a tiny amount, then build up if you need more, applying the product by buffing it in for really even results.

IT’S ICONIC 
It’s Iconic Foundation has a soft formula that feels light on your skin and provides medium coverage that is easily built up. It contains SPF20, hyaluronic acid and vitamin C to moisturise and protect your skin. Apply with Perfect Blender or Domed buffer foundation brush F13.  IT’S ICONIC is available in 19 different shades, and we recommend matching your foundation with IT’S ICONIC Concealer for best results. 

IT’S ICONIC contains the following active ingredients:

  • DAPHNE VITASENSE
    Soothes and protects sensitive skin in cold weather, strengthens the skin’s protective barrier and reduces inflammation.

  • HYALURONIC ACID
    Attracts and binds with water, so it both retains and attracts moisture. Results in smoother and fuller skin; promotes cell renewal as well as the production of collagen and elastin. From the age of 25, the body’s own production of hyaluronic acid decreases, which means that we need outside sources of replenishment.

  • VITAMIN C
    An antioxidant that protects skin cells from damaging free radicals caused by UV exposure. Inhibits the production of melanin, helping to minimise pigmentation changes and brown spots. Evens out the skin tone and gives it radiance.

How do I know what undertone I have?
If you have blue/dark purple veins, you probably have a cool undertone. If your veins look more green, you have a warmer undertone. If the colour does not clearly lean in either direction, you probably have a neutral undertone. With a cool undertone, you should use a foundation with a pinker tint, while a yellower foundation suits a warm undertone. 

Tips!
Find a white piece of clothing and hold it up next to your face in daylight. If your skin looks pinkish, you have a cool undertone. With a warm undertone, your skin tone will look more yellow. 

A flawless base!
Skincare that’s suitable for your skin type, along with primer and setting spray, is the key to a beautiful and even base. Our range includes three different setting sprays: one that moisturises, one for glow and one to make your make-up really last. All three can help your make-up blend together and give fantastic results. We also have primer for dry or oily skin, primer to make your skin glow and primer that evens out your make-up for lasting coverage. Finish off your base by setting your make-up using a setting powder. Our range includes a Loose Setting Powder, a pressed Finishing Powder and a Loose Under Eye Powder. Find your favourites for a flawless base here at CAIA Cosmetics. 

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