FIND YOUR PERFECT FOUNDATION 
Choosing a foundation that fulfils all your wishes isn’t always easy. Here we help you find the right foundation in our product range.



Best seller
Danish Beauty Award
DEWY DROPS
DEWY DROPS
Serum Foundation
Available in 12 shades
33 €
Popular
FRONT ROW FOUNDATION
FRONT ROW FOUNDATION
Available in 19 shades
33 €
Best seller
bb stick
bb stick
Foundation Stick
Available in 12 shades
29 €
Best seller
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
Available in 19 shades
29 €
FIND YOUR PERFECT FOUNDATION 
Choosing a foundation that fulfils all your wishes isn’t always easy. Here we help you find the right foundation in our product range.



Best seller
Danish Beauty Award
DEWY DROPS
DEWY DROPS
Serum Foundation
Available in 12 shades
33 €
Best seller
bb stick
bb stick
Foundation Stick
Available in 12 shades
29 €





WHAT FINISH DO YOU WANT?
Let’s start with the finish of your foundation. Do you prefer a foundation that gives your skin a lot of lustre, one that is a little more matte, or perhaps something in between? 

WHAT FINISH DO YOU WANT?
Let’s start with the finish of your foundation. Do you prefer a foundation that gives your skin a lot of lustre, one that is a little more matte, or perhaps something in between? 








COVERAGE
All the foundations in our range can be built up in several layers. Choose between light or medium coverage. 

COVERAGE
All the foundations in our range can be built up in several layers. Choose between light or medium coverage.





WHAT SUITS MY SKIN TYPE?
Different foundations suit different skin types. If you have a dry skin, we recommend Dewy Drops. For a more oily skin, It's Iconic is a good option, while BB-stick and Front Row is suitable for all skin types.
WHAT SUITS MY SKIN TYPE?
Different foundations suit different skin types. If you have a dry skin, we recommend Dewy Drops. For a more oily skin, It's Iconic is a good option, while BB-stick and Front Row is suitable for all skin types.





FIND YOU SHADE
Not sure which shade is right for you? Take our handy test to help you find your perfect shade.

Find my shade
FIND YOU SHADE
Not sure which shade is right for you? Take our handy test to help you find your perfect shade.

Find my shade
FIND YOUR PERFECT CONCEALER
We're here to assist you in navigating through our collection of concealers and discovering the perfect match for your needs.


New In
COVER UP CONCEALER PENCIL
COVER UP CONCEALER PENCIL
Available in 10 shades
19 €
Best seller
WAKE ME UP CREAM
Color Corrector
Available in 2 shades
27 €
Best seller
FRONT ROW CONCEALER
FRONT ROW CONCEALER
Available in 19 shades
19 €
Popular
Its iconic concealer
Its iconic concealer
Available in 19 shades
19 €
FIND YOUR PERFECT CONCEALER
We're here to assist you in navigating through our collection of concealers and discovering the perfect match for your needs.
New In
COVER UP CONCEALER PENCIL
COVER UP CONCEALER PENCIL
Available in 10 shades
19 €
Best seller
FRONT ROW CONCEALER
FRONT ROW CONCEALER
Available in 19 shades
19 €
Best seller
WAKE ME UP CREAM
Color Corrector
Available in 2 shades
27 €
Popular
Its iconic concealer
Its iconic concealer
Available in 19 shades
19 €





WHAT FINISH DO YOU WANT?
Let's begin by determining the desired finish for your concealer. Are you more drawn toward a luminous and radiant effect that enhances your skin's natural glow? Or do you prefer a slightly matte finish? 
WHAT FINISH DO YOU WANT?
Let's begin by determining the desired finish for your concealer. Are you more drawn toward a luminous and radiant effect that enhances your skin's natural glow? Or do you prefer a slightly matte finish? 






COVERAGE

Regardless of your skin type or desired finish, we have ensured that all our concealers provide you with full coverage, no matter which concealer you choose. You have the flexibility to adjust the coverage to your preference by applying a lighter layer or building it up for a fully airbrushed look.
COVERAGE
Regardless of your skin type or desired finish, we have ensured that all our concealers provide you with full coverage, no matter which concealer you choose. You have the flexibility to adjust the coverage to your preference by applying a lighter layer or building it up for a fully airbrushed look.





WHAT SUITS MY SKIN TYPE?
When it comes to concealers, it's essential to choose a formula that suits your unique skin type. Let's explore the ideal options based on differentskin types to help you discover the perfect concealer match.

WHAT SUITS MY SKIN TYPE?
When it comes to concealers, it's essential to choose a formula that suits your unique skin type. Let's explore the ideal options based on different skin types to help you discover the perfect concealer match.





4 STEPS TO A PERFECT BASE
Here are four different steps to get an even base that lasts all day.

4 STEPS TO A PERFECT BASE
Here are four different steps to get an even base that lasts all day.

PREP & PRIME
A primer will help create a smooth and even base. Find your favourite primer here.

 

 

MATCH & BLEND
All our foundations can be applied with your preferred brush or sponge. Here you can find the best tool for you. 
CORRECT & CONCEAL
Complement your base with a concealer to highlight or hide certain areas of your face.
4 SET YOUR BASE
Finish by setting your base with a setting powder that mattifies and evens it out.
PREP & PRIME
A primer will help create a smooth and even base. Find your favourite primer here.
MATCH & BLEND
All our foundations can be applied with your preferred brush or sponge. Here you can find the best tool for you. 
3 CORRECT & CONCEAL
Complement your base with a concealer to highlight or hide certain areas of your face.
4 SET YOUR BASE
Finish by setting your base with a setting powder that mattifies and evens it out.
Best seller
Perfect blender
Perfect blender
Makeup Sponge
Tools
10 €
Add to Bag
Best seller
Domed buffer foundation brush
Domed buffer foundation brush
Foundation & Cream Contour
Brush
19 €
Add to Bag
Best seller
Flat Buffer Foundation Brush
Flat Buffer Foundation Brush
19 €
Add to Bag
Best seller
DEWY GAZE
DEWY GAZE
Dewy Drops & Perfect Blender
Kit 14 %
37 €
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
Kit 16 %
76 €
Best seller
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 17 %
43 €
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 21 %
38 €
BB-KIT
BB-KIT
BB-stick & Brush
Kit 21 %
38 €
Best seller
BB-SET
BB-SET
BB-stick & Brush
Kit 21 %
38 €
Best seller
PERFECT ANGLED BLENDER
Makeup Sponge
Tools
10 €
Add to Bag
PERFECT COMBO
PERFECT COMBO
Blender & Case
Kit
16 €
Add to Bag
Best seller
BLEND MY BASE
Foundation & Blender
Kit 14 %
37 €
CONCEAL ME
CONCEAL ME
Concealer & Concealer Brush
Kit 19 %
29 €
Best seller
CONCEAL THE DEAL
CONCEAL THE DEAL
Concealer & Brush F12
Kit 19 %
29 €
THAT EXTRA BASE
Makeup Kit
Kit 14 %
65 €
Best seller
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 13 %
45 €
Best seller
FRONT ROW SET
FRONT ROW SET
Foundation & Brush F13
Kit 13 %
45 €

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