FIND YOUR PERFECT FOUNDATION 
Choosing a foundation that fulfils all your wishes isn’t always easy. Here we help you find the right foundation in our product range.



Danish Beauty Award 2024
DEWY DROPS
Serum Foundation
29.60 € 37 €
Popular
FRONT ROW FOUNDATION
Foundation
29.60 € 37 €
bb stick
Foundation Stick
23.20 € 29 €
IT'S ICONIC FOUNDATION
IT'S ICONIC FOUNDATION
Foundation
14.50 € 29 €
FIND YOUR PERFECT FOUNDATION 
Choosing a foundation that fulfils all your wishes isn’t always easy. Here we help you find the right foundation in our product range.



Danish Beauty Award 2024
DEWY DROPS
Serum Foundation
29.60 € 37 €
bb stick
Foundation Stick
23.20 € 29 €





WHAT FINISH DO YOU WANT?
Let’s start with the finish of your foundation. Do you prefer a foundation that gives your skin a lot of lustre, one that is a little more matte, or perhaps something in between? 

WHAT FINISH DO YOU WANT?
Let’s start with the finish of your foundation. Do you prefer a foundation that gives your skin a lot of lustre, one that is a little more matte, or perhaps something in between? 








COVERAGE
All the foundations in our range can be built up in several layers. Choose between light or medium coverage. 

COVERAGE
All the foundations in our range can be built up in several layers. Choose between light or medium coverage.





WHAT SUITS MY SKIN TYPE?
Different foundations suit different skin types. If you have a dry skin, we recommend Dewy Drops. For a more oily skin, It's Iconic is a good option, while BB-stick and Front Row is suitable for all skin types.
WHAT SUITS MY SKIN TYPE?
Different foundations suit different skin types. If you have a dry skin, we recommend Dewy Drops. For a more oily skin, It's Iconic is a good option, while BB-stick and Front Row is suitable for all skin types.





FIND YOU SHADE
Not sure which shade is right for you? Take our handy test to help you find your perfect shade.

Find my shade
FIND YOU SHADE
Not sure which shade is right for you? Take our handy test to help you find your perfect shade.

Find my shade
FIND YOUR PERFECT CONCEALER
We're here to assist you in navigating through our collection of concealers and discovering the perfect match for your needs.


COVER UP CONCEALER PENCIL
Concealer
From 20 € 25 €
Best seller
Danish Beauty Award 2025
WAKE ME UP CREAM
Color Corrector
29 €
FRONT ROW CONCEALER
Concealer
20 € 25 €
Popular
Its iconic concealer
Its iconic concealer
Concealer
12.50 € 25 €
FIND YOUR PERFECT CONCEALER
We're here to assist you in navigating through our collection of concealers and discovering the perfect match for your needs.
COVER UP CONCEALER PENCIL
Concealer
From 20 € 25 €
FRONT ROW CONCEALER
Concealer
20 € 25 €
Best seller
Danish Beauty Award 2025
WAKE ME UP CREAM
Color Corrector
29 €
Popular
Its iconic concealer
Its iconic concealer
Concealer
12.50 € 25 €





WHAT FINISH DO YOU WANT?
Let's begin by determining the desired finish for your concealer. Are you more drawn toward a luminous and radiant effect that enhances your skin's natural glow? Or do you prefer a slightly matte finish? 
WHAT FINISH DO YOU WANT?
Let's begin by determining the desired finish for your concealer. Are you more drawn toward a luminous and radiant effect that enhances your skin's natural glow? Or do you prefer a slightly matte finish? 






COVERAGE

Regardless of your skin type or desired finish, we have ensured that all our concealers provide you with full coverage, no matter which concealer you choose. You have the flexibility to adjust the coverage to your preference by applying a lighter layer or building it up for a fully airbrushed look.
COVERAGE
Regardless of your skin type or desired finish, we have ensured that all our concealers provide you with full coverage, no matter which concealer you choose. You have the flexibility to adjust the coverage to your preference by applying a lighter layer or building it up for a fully airbrushed look.





WHAT SUITS MY SKIN TYPE?
When it comes to concealers, it's essential to choose a formula that suits your unique skin type. Let's explore the ideal options based on differentskin types to help you discover the perfect concealer match.

WHAT SUITS MY SKIN TYPE?
When it comes to concealers, it's essential to choose a formula that suits your unique skin type. Let's explore the ideal options based on different skin types to help you discover the perfect concealer match.





4 STEPS TO A PERFECT BASE
Here are four different steps to get an even base that lasts all day.

4 STEPS TO A PERFECT BASE
Here are four different steps to get an even base that lasts all day.

PREP & PRIME
A primer will help create a smooth and even base. Find your favourite primer here.

 

 

MATCH & BLEND
All our foundations can be applied with your preferred brush or sponge. Here you can find the best tool for you. 
CORRECT & CONCEAL
Complement your base with a concealer to highlight or hide certain areas of your face.
4 SET YOUR BASE
Finish by setting your base with a setting powder that mattifies and evens it out.
PREP & PRIME
A primer will help create a smooth and even base. Find your favourite primer here.
MATCH & BLEND
All our foundations can be applied with your preferred brush or sponge. Here you can find the best tool for you. 
3 CORRECT & CONCEAL
Complement your base with a concealer to highlight or hide certain areas of your face.
4 SET YOUR BASE
Finish by setting your base with a setting powder that mattifies and evens it out.
Perfect blender
Perfect blender
Makeup Sponge
Tools
8 € 10 €
Add to Bag
Domed buffer foundation brush
Domed buffer foundation brush
Foundation & Cream Contour
Brush
18.40 € 23 €
Add to Bag
Flat Buffer Foundation Brush
Flat Buffer Foundation Brush
Foundation
Brush
18.40 € 23 €
Add to Bag
Online exclusive
DEWY GAZE
Dewy Drops & Perfect Blender
Kit 13 %
41 €
Online exclusive
ALL GLOW KIT
ALL GLOW KIT
Makeup Kit
Kit 15 %
86 €
Online exclusive
YOU DEW YOU
YOU DEW YOU
Dewy Drops & Brush F13
Kit 15 %
51 €
Online exclusive
IT'S ICONIC SET
IT'S ICONIC SET
Foundation & Foundation Brush
Kit 19 %
42 €
Online exclusive
BB-SET
BB-SET
BB-stick & Brush
Kit 19 %
42 €
PERFECT ANGLED BLENDER
Makeup Sponge
Tools
12 € 15 €
Add to Bag
Online exclusive
PERFECT COMBO
PERFECT COMBO
Blender & Case
Kit
16 €
Add to Bag
Online exclusive
BLEND MY BASE
Foundation & Blender
Kit 13 %
41 €
Online exclusive
CONCEAL ME
CONCEAL ME
Concealer & Concealer Brush
Kit 20 %
35 €
Online exclusive
CONCEAL THE DEAL
CONCEAL THE DEAL
Concealer & Brush F12
Kit 20 %
35 €
Online exclusive
THAT EXTRA BASE
Makeup Kit
Kit 13 %
77 €
Online exclusive
I AM FRONT ROW
I AM FRONT ROW
Foundation & Concealer
Kit 15 %
53 €
Online exclusive
FRONT ROW SET
FRONT ROW SET
Foundation & Brush F13
Kit 13 %
52 €

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